Kata Group is one of Thailand’s longest established hotel companies and dates back to the early days of South Thailand’s emergence as a holiday destination
Days of Kakata Inn and Three Brothers
Pamuke Achariyachai arrived on Phuket Island in 1980, and started off by building nine beachside bungalows for European backpackers, who would stay for 40 baht a night. As the influx of travellers grew, Pamuke, his brother Prapan and future brother-in-law Eam Thavornwongwongse began to build more bungalows to meet the increasing demand, and Kakata Inn went from nine to 81 bungalows by the year 1985, when it was renamed KaKata Inn.
Kata Inn 85
There was a lady named Kanda Thavornwongwongse who was courted by every man in the town, including Pamuke himself. She refused to accept his ring unless he was going to build more hotels. Pamuke persuaded her sister to buy land in the Karon area, and they acquired two hectares of beachfront land in 1985. Here he built an 80-room hotel named Kata Inn 85, which later became known as Karon Beach Resort & Spa. Eventually, in 2013, the hotel was refurbished and rebranded as Beyond Resort Karon
In 1986, after pursuing her for several years, Pamuke succeeded in making Kanda his wife.
Kata Beach Resort & Spa
As demand continued to grow, those 81 room bungalows of KaKata Inn turned into a 275-room hotel, which was renamed Kata Beach Resort & Spa. This remained the hotel’s name until 2017, when following a complete modernisation programme it was rebranded as Beyond Resort Kata.
Biggest Buffet in the World
In 1995 Pamuke became Vice president of Phuket Tourists Association, and on 5th December 1995, together with the Association,hosted the longest beach buffet in the world in honour of the 60th birthday of His Majesty King Rama IX, charging guests a mere 500 baht for the all-you-can-eat 1.5 km-long feast.
Pamuke developed a third piece of land from the 85-room Karon Inn into a mega-size 525-room resort hotel equipped with a ballroom, facilities for hosting seminars, and a huge water slide in the main pool that became a major attraction for families and children. The resort was renamed Phuket Orchid Resort & Spa.
Expansion to Samui
Pamuke decided it was time to expand his reach into Samui territory, another key tourist destination known for its Full Moon parties and island getaways. Pamuke named the hotel after his wife as Kandaburi Resort & Spa. In 2015, through partnership with and under management of the world-renowned Novotel Group, the hotel was rebranded as Novotel Samui Resort Chaweng Beach Kandaburi.
In 2012 the Beyond brand was born. Pamuke expanded his hospitality empire to Krabi and Khaolak, and his determination was tested when he built two near-200-room hotels, Beyond Resort Krabi and Beyond Resort Khaolak, simultaneously.
Beyond Resort Khaolak is a honeymooners’ paradise, an adult-only resort with 177 villas, and Beyond Resort Krabi is a family-and-couple concept, located on Klong Muang Beach and offering 211 rooms.
After nearly 36 years of Pamuke leading the creation, expansion and management of the various hotels under Kata Group, it was time for the New Generation to get their hands-on hotelier experience. Pamuke decided to acquire a piece of land in the most expensive area in Phuket, Patong, to give the young generation the chance to start a project of their own: Beyond Patong. Branching out of the usual theme, Beyond Patong with 161 rooms is designed for young people on holiday, those who want to enjoy the bustling nightlife but also to wind down and relax by the panoramic swimming pool, sipping drinks at the rooftop Sky Bar.
This is the story of a man who dedicated himself to the work he loves, and dedicates his work to people he loves. Pamuke explains it simply: “Making guests from hippies to prime ministers happy is my passion.”
The ceremony was led by the group’s president, Pramookpisitht Acharayachai, and by former Phuket senator Dr. Tunyaratt Acharayachai.
Named Bhamookah, the new resort is located at Kata Beach in Phuket and is scheduled to open fully completed in 2019.
The family-friendly resort will have its own water park, accommodation facilities of 512 rooms and suites, and large conference and function rooms that will have a maximum capacity of 1,100 persons and be suitable for all meetings and events.
Kata Group Resorts currently owns seven resorts in South Thailand, of which it operates six. There are five Beyond branded properties, at Kata, Karon, Patong, Krabi and Khaolak. Phuket Orchid Resort & Spa is located at Karon, while the Novotel Samui Resort Chaweng Beach Kandaburi is located at Samui.