Pramookpisitt Achariyachai is President of Kata Group Resorts Thailand, a highly successful hospitality business group which the renowned entrepreneur created from the ground up over three decades ago.


Beginning with just nine bungalows on Kata Beach, Pramookpisitt developed this small collection of rental units into Kata Beach Resort & Spa and now rebranded to Beyond Resort Kata, a beachside hospitality retreat and now an internationally-known beach resort property at one of the most popular spots in Phuket. The resort group also now includes Phuket Orchid Resort & Spa, beach resorts – Beyond Resort Khaolak, Beyond Resort Krabi, Beyond Resort Karon and the newly launched luxurious 4-star plus designed hotel – Beyond Patong which have been receiving good feedback from Asian and International holidaymakers. In addition to Pramookpisitt’s achievements in hospitality, he is also a highly respected member of Phuket society, being the former chairman of the Phuket Chamber of Commerce and the former President of the Phuket Tourism Association. In addition, his work in helping Finnish nationals after the tsunami in December 2004 got him appointed as the Honorary Consul-General of Finland in Phuket by the Finnish Ambassador to Thailand. Pramookpisitt is a generous philanthropist, offering scholarships to promising students and is an avid supporter of CSR activities including donation of money for building hospitals, schools, religious and cultural activities. He and his team is one of the first groups of people to assist victims of natural disasters happening in Southern Thailand. He used to take on the role of President of Phuket Football Club (Phuket FC), and remains the main sponsor for the Phuket King’s Cup Regatta. He is married to Mrs. Tunyaratt Achariyachai, Chairman of the Standing Committee on Tourism of the Senate and the Former Senator of Phuket. They are blessed with their son, Pariyawit Achariyachai.


Pramookpisitt has worked tirelessly during his almost 40 years in the hospitality sector, believing firmly that Human Resources is the key area for developing successful growth. He is currently focused on building the newest brand and customer experience of Kata Group’s newest development: The upmarket Beyond Resorts.